As aesthetic treatments evolve, so do the environments in which they are delivered. This exploration into non-traditional settings broadens the reach of these services, and opens up new revenue streams for professionals. Here, we delve into innovative environments where aesthetic treatments can make a significant impact, and offer insights for professionals looking to expand their practices.
Spa Retreats and Wellness Resorts
Overview: Spas and wellness resorts are ideal for integrating aesthetic treatments that complement existing wellness offerings.
Opportunities: Aestheticians can benefit from the upscale clientele and serene settings of these venues, offering treatments that require relaxation and some recovery time. Services like laser skin rejuvenation or injectables can enhance a guest’s experience, encouraging repeat visits and long-term partnerships with these establishments.
Corporate Wellness Programs
Overview: As companies invest more in employee health and wellbeing, aesthetic treatments are becoming a part of corporate wellness programs.
Opportunities: Aestheticians can create customized service packages for businesses, offering treatments that are convenient for employees, such as during lunch breaks or after hours. This not only helps in building regular clientele, but also positions the aesthetician as a wellness partner within the corporate sector.
Fitness and Health Centers
Overview: A comprehensive approach to health and beauty leverages the synergy between physical fitness and aesthetic treatments.
Opportunities: Professionals can collaborate with gyms and health centers to provide member-exclusive services, such as body contouring, cellulite improvement, and stretch mark treatments, that complement fitness goals. The dual benefits of such a partnership can drive new memberships for both parties, and enhance client satisfaction.
Retail and Pop-Up Experiences
Overview: Pop-up clinics in malls or retail spaces can capture the attention of a diverse shopper demographic.
Opportunities: These temporary setups allow professionals to market new treatments and products, gain immediate feedback, and increase brand visibility. They are also perfect for seasonal promotions, or as a test bed for potential permanent locations.
Educational Workshops and Seminars
Overview: Educating the public about aesthetic treatments can demystify the services and attract a broader client base.
Opportunities: By leading workshops or seminars, professionals can establish themselves as experts in the field, build trust, and foster relationships with potential clients. These events can be organized in community centers, online platforms, or as part of wellness fairs.
As we navigate the evolving landscape of aesthetic treatments, strategic diversification into original settings not only makes them more accessible, but also helps to shift public perception towards recognizing these services as elements of overall wellness, personalized care, and an holistic approach to beauty. Looking ahead, the field of medical aesthetics is poised for significant transformation, including a redefinition of both the consumption and delivery of services. As professionals, the opportunity to innovate, adapt and proactively expand into these new realms is not just exciting – it is essential for pioneering a future in which aesthetic treatments are seamlessly integrated into the fabric of daily life.
Let’s embrace these new possibilities together, innovating and thriving in the ever-expanding world of medical aesthetics.
Disclaimer: Professionals must verify and comply with local regulations and standards before implementing any new treatments or expanding into new settings.
Dr. Hen Ifrach, Italy | Dr. Munir Somji, UK | Sujood Gharaba , Alma Ltd 
Prof. Ofir Artzi 
Prof. Ofir Artzi