Marketing Operations Manager

Alma Lasers

Marketing Operations Manager

Title: Marketing Operations Manager

Department: Marketing

Reporting to: VP, Marketing

Location: Chicago, IL

Corporate Headquarters – Fulton Market Area

215 N. Peoria St.

Chicago, IL 60607

Summary

The Marketing Operations Manager must have a solid understanding of marketing principles, be proficient with technology, and possess strong analytical and project management skills. This role involves analyzing marketing data, technology, and processes to streamline operations and support data-driven decision-making. Additionally, it focuses on workflow design, project management, and resource allocation. The role requires a balance of strategic and operational understanding requiring a high degree of organization and accuracy.

This position is on-site, and we are looking for good people who want to be a part of the amazing culture here at Alma!

Come join the FUN! For You. For Life.  

Essential Functions

• Proficient software that automates marketing processes, such as email campaigns, social media posting, and lead nurturing workflows. Marketo experience is a plus.
• Skilled in measuring, analyzing, and reporting on marketing performance to inform strategic decisions.
• Experienced in working with CRM systems to accurately report customer behaviors and preferences, enabling personalized and targeted marketing efforts. Salesforce experience is a plus.
• Lead the selection, integration, and management of various marketing technologies used by the team.
• Proficient in managing operational aspects of marketing, including workflow design, project management, and resource allocation. Wrike experience is a plus.
• Collaborating with cross-functional marketing teams to align operational and business goals.
• Training and supporting cross-functional members on new tools and technologies.
• Troubleshooting technical issues, managing data quality, and optimizing workflows.

Skills Required

• Exceptional communication skills for clearly articulating ideas and strategies.
• Holistic thinking to identify connections between different processes.
• Interdisciplinary mindset for integrating marketing and technology knowledge.
• Strong leadership and mentorship capabilities.
• Problem-solving approach that emphasizes research and data analysis.

Education and Experience Required

• Bachelor’s degree in marketing, communications, or a related field.
• 5+ years’ experience in marketing operations and/or expertise in marketing automation, marketing analytics, and marketing project and process management.
• PMP software experience. Wrike experience and/or Scrum Master, Agile Project Management certifications are a plus.
• Marketing automation software experience. Marketo and/or certifications in this field are a plus.
• CRM software experience. Salesforce and/or certification in this field are a plus.
• Digital and social media marketing strategy and analytics.

Supervisory Responsibility

This position will have direct reports and will be responsible in mentoring peers and other departments as needed.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Travel

This position requires 15 – 25 % travel where creative support is required

Work Authorization

Documentation showing eligibility to work in the United States will be required.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Alma, Inc. is Equal Opportunity Employment:

We're proud to be an equal opportunity employer and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status.

E-Verification:

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.